Quick Summary: A time when coworkers relax after a day of hard work and a lot of meetings or friends catching up after a long time apart. They need something amusing yet rewarding. As restaurants and bars are the best places to spend time with friends and partners, happy hours, fun events, and discounted treats can add a feather to the cap. So, if you are a restaurant or bar owner and looking for some best happy hour food ideas, this article is for you;
Happy hour is a popular term used in the restaurant industry when food and drinks are sold at a reduced price. It’s the time when customers flock to restaurants to grab discounted drinks and appetizers.
Offering a happy hour deal is one of the best marketing strategies for restaurants to attract new customers and retain loyal ones. Having unique and creative happy hour menu ideas will not just improve customer engagement and maintain retention rates but also increase revenue and let you stand out from the competition.
In this article, we shall discuss some of the top happy hour food ideas, starting with happy hour themes for restaurants so you can apply and keep your customers happy and satisfied.
Happy Hour Themes
The happy hour theme is what the happy hour menu is based on. For example, it could be a wine-tasting theme, throwback theme, game night theme, and more to attract customers with relevant food and drinks. Let’s explore some of the best themes that your customers will love.
Fandom Fridays/Jersey Thursdays/Music Mondays
These themes are the most popular as people love music and sports. You can organize a happy hour event based on these themes. For example, select a particular sports team, decorate your restaurant with colours and lights related to the theme, and offer drink and food specials that tie into it.
Decades Night
For this happy hour theme, dedicate a night to celebrating some crucial decades. For example, it could be the 80s, 90s, or others that hold a special place in history. But it’s not mandatory; you can opt for any decade and choose the popular drinks from that era and serve customers at a discounted price.
Boozy Brunch Theme
What about hosting a happy hour food and drinks based on the boozy brunch theme? Name it a cocktail happy hour and serve brunch cocktails like mimosas and Bloody Marys with brunch-style appetizers, like quiches or mini bagels and lox.
Similarly, you can think of various other themes and plan the menu accordingly. It will give your customers a solid reason to enjoy the offer with amusement.
Best Happy Hour Food Ideas for Restaurants to Apply in 2023
As we discussed the themes, let’s think about the happy hour food. What is it that your costumes like to eat the most? What is the rush hour, and what is most popular in the region? Based on these, you can create a happy hour menu and serve your customers at a reduced price to increase restaurant sales. We have also done this for you. So, let’s explore some of the top happy hour items.
Signature Cocktail Happy Hour Offer
In creating a happy hour menu, differentiation matters the most. Signature cocktails are the best way to do it. It could be a mixed blend of happy hour appetizers or drinks. Make sure that signature cocktail drinks are unique, eye-catching, and delicious. Use fresh ingredients and mix unusual flavor combinations to create stand-out drinks. Offer options for both alcoholic and non-alcoholic cocktails so you can accommodate all your customers.
How to Make It Unique
Use unusual ingredients so customers find it unique in taste and feel
Incorporate local flavor so the signature cocktail gives a sense of place
Focus on presentation so your customers enjoy it rather than just taste
Infusing signature cocktail with unique flavor, vodka with lavender and gin with cucumber
Think about naming your signature cocktail inspired by its unique ingredients and inspiration
Local and seasonal ingredients
Never forget to use local and seasonal ingredients, which can add a unique touch to your happy hour menu. Include seasonal and local ingredients to create flavorful and sustainable dishes. For example, pumpkin and butternut squash dishes during fall are easy appetizers for happy hour.
Small plates and appetizers
Consider something that is easy to share and pair with drinks, albeit with ample options. For example, offer a variety of options that include vegetarian and gluten-free food. Apart from this, happy hour appetizer recipes include mini sliders, flatbreads, skewers, nachos, and dips.
Live Entertainment with Open Mic Night
Drinks with live entertainment can be a blessed night for your restaurant sales and audience. But you can add flavor to it. For example, allow customers to take a mic and express love through their favorite songs or anyone like to showcase their zeal or passion for songs, poems, or comedy. It will create a lively atmosphere and encourage customers to stay longers.
Happy Hour Drinks Specials
It’s not happy hour if you don’t offer drinks. But, remember, sixty percent of people attend happy hours to enjoy drinks at a reduced price. So provide discounted prices on beer, wine, and cocktails so customers can get a variety of options to choose drinks from. Besides, you can think of offering a rotating selection of featured drinks that change weekly or monthly. Excellent and unique happy hour drink ideas will give your customers a solid reason to come back.
Offering a healthy happy hour menu will do two things -first, it will add variety, and second, it will appeal to health-conscious customers. Consider adding items like crudité platters, hummus, edamame, and salads to your menu. You could also offer low-calorie cocktails made with fresh juices or infused waters. Let’s take a look at some healthy happy hour menu options you can include;
Veggie Platter: Raw veggies like carrots, cucumber, celery, and bell peppers can make a good option when they are served coupled with a healthy dip like hummus or tzatziki. Region-wise, it can change.
Grilled Vegetable Skewers: Skewer a mix of veggies, such as zucchini, bell peppers, onions, and cherry tomatoes, and grill so it provides a healthy and flavorful option.
Sweet Potato Fries: Sweet potato fries can be the best healthy option when it is fried and served sprinkled with sea salt.
Fruit Salad: Including fruit salad in a healthy options menu can attract customers who are more focused on health.
Food Theme Nights
When it comes to happy hour deals, people think about drinks more than food, but keeping food at focal points can help you grab more attention. There are people who like to enjoy delicious food, and if it is at discounted rates, it will add additional feathers to their taste. Here are some special food theme night ideas;
Pizza Nights: If you have a pizzeria business, give discounts on it. You can add a variety of pizza options, such as margherita, pepperoni, or specialty pizzas like BBQ chicken.
Taco Tuesday: This is the most popular food theme that attracts youngsters and office bearers. Tacos with different fillings, like carne asada, grilled fish, or vegetarian options like black bean and corn will make a memorable taco Tuesday for many.
Seafood Saturday: Grilled shrimp, crab cakes, or fish tacos, when paired with drinks, can make an amazing treat for people exploring something light and delicious during a night out with their loved ones.
Asian Fusion Night: Want to offer something different, beyond regions and best in taste. Think about offering dishes that combine with flavored Asian cuisines, like Korean BBQ tacos or Thai-inspired noodles.
Desserts
You cannot think of unique happy hour ideas without having to add desserts to the list. Happy endings, especially with sweet and yummy cupcakes and others, are great ways to leave a sweet note and keep customers coming back for more. Offer sweet treats like mini cupcakes, macarons, or dessert shooters to cap off a perfect happy hour. You can think of different happy hour dessert ideas to make things better for your customers.
Final Thoughts
There are limitless happy hour menu ideas that you can implement to make your restaurant stay profitable and competitive. You have learned a lot of new things about happy hour sales in this article, but you need to work on maintaining consistency. For example,
- Offer happy hour deals every week with the same idea and time
- Keep profits margins in mind when creating a happy hour menu
- Ask for guest feedback and work on improving it
Besides, you can also focus on marketing using the proper digital channels, such as Google My Business account, Instagram, Facebook, etc. Most importantly, to offer smooth services to customers, make sure you have integrated a proper online food ordering system for your restaurant.
We hope this article helps you serve your purposes. You can contact our team and us for a free consultation, whether it is for creating happy hour food ideas or empowering your restaurant with a commission-free online ordering system.
