Third-party restaurant apps are mobile applications that allow food lovers to order food from several restaurants in specific areas and get it delivered to their doorsteps. Third-party food delivery apps adapt a business model wherein they charge a fee to the restaurants and/or the customers as they use their platform.
On the market are many third-party restaurant apps such as Uber Eats, DoorDash, Grubhub, and Zomato. These online food-ordering restaurant apps have become immensely popular in recent years as they offer easy order placement, menu viewing, and quick home delivery. Nevertheless, restaurant food delivery apps belonging to third-party companies also have some drawbacks that most restauranteurs and patrons are unaware of. Reduced profit margins of restaurants, poor control over owner’s own businesses, the safety of food, and environmental and social issues are a few to list.
There are a few essential things a few essential things that you need to know if you are having your restaurants on third-party online food delivery apps available in the market. We shall first see how these popular apps take a heavy toll on your business and then see how a specially crafted restauranteur-centric online food ordering system can make a huge difference.
Heavy Commission
The famous third-party food delivery apps for restaurants charge hefty commissions on each order you receive on their platforms. Ranging from 20% to a whopping 40% commission, these apps not only charge you commissions but also put some fees on your esteemed patrons. Burning the candle at both ends, third-party restaurant delivery apps earn from both sides leaving your restaurant and your customers at a loss.
Though you have registered your restaurant or café on renowned third-party food delivery apps, it is an illusion you are promoting your business on the platform. In fact, it is the platform that uses your business to promote and grow itself. With hundreds of restaurants and café on their platform, the third-party food delivery restaurant apps grow by leaps and bounds as more and more restauranteurs use their services. On the one hand, they grow their businesses by charging hefty commissions, and on the other hand, they expand their customer base by offering them hundreds of restaurants and thousands of dishes.
Little Control Over Your Own Restaurant
It is another illusion that you live with that popular restaurant food delivery apps have listed your restaurant and you can have total control over it. Contrary to popular belief, when you register your restaurant on third-party food delivery applications, you are giving away your restaurant business to others. From dish prices to display, you don’t have any control over your own restaurant because the third-party popular restaurant delivery apps can change the price of your dishes anytime without even any notification to you; moreover, these apps are free to change their interface as and when wanted without consulting or approaching you.
No Personal Bond with Your Customers
Customers drive any business and for the restaurant business, it is not an exception. However, when you list your restaurant on third-party food delivery apps, you are indirectly losing control over your own patrons. As a restaurant, you can personally create a bond with your loyal customers beyond monetary gains and personally interact with them for their regular or timely feedback. However, when you are gaining leads and online food delivery orders through third-party restaurant delivery apps, such personal touch is lost.
You treat each order as a business and don’t have any scope to build a rapport. For instance, for every feedback or testimonial and their replies, you have third-party restaurant apps in between. The reviews are displayed on their platforms and are visible all across. Even if you want to pacify the unsatisfied customer or want to personally reply to or address their concerns, it is through the platform only.
Little Control Over Your Customers
Since there is no possibility to create a personal bond with your customers, it is difficult to manage and retain them. Since food lovers have thousands of choices on the platforms, you have little control over your customers and, therefore, turning them into loyal clients will be a herculean task. With no direct contact, it is difficult to customize offers and discounts for special patrons and send them the invitation personally on their mobile phones. When you register your business on third-party online food ordering apps for restaurants, it comes with a lot of clauses and regulations that you need to agree to. Such rules abide you with many restrictions and hence you don’t have a free hand to reach customers on your own.
Foodiv – the breakthrough
Popular online restaurant food ordering and delivery applications play quite smartly and keep you somewhat in the dark. The breakthrough is Foodiv, a food ordering system that is restauranteur-centric and the best solution available on the Internet. The platform provides you equal benefits but without charging you any hefty commission or cut on your orders. As a restauranteur, you can have all freedom to upload a digital menu and explore various opportunities to grow your restaurant business. With just a one-time fee or subscription, your restaurant can go online in a jiffy. So, what are you waiting for? Embrace Foodiv, and all profit is yours!
